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What is the meaning of British fashion label Abprallen in English owned by Erik Carnell and is it linked to Satan

Know the significance and meaning of Abprallen, as Target has reacted to the criticism associated with Pride Collection

In the wake of the controversy surrounding Target’s Pride collection, interest has grown in understanding the meaning behind the name of the British fashion label Abprallen. Target recently announced the removal of certain merchandise associated with Abprallen, following allegations of Satanism made against one of the brand’s collaborators.

What is the meaning of British fashion label Abprallen in English owned by transgender Erik Carnell and is it linked to Satan

This is Erik Carnell, the “designer” behind Target’s new Pride clothing line, celebrating Pride month. Need I say more?

— Anne🎹🎶🇺🇸 (@AnneKristin0806) May 24, 2023

Really???
Erik Carnell, the transgender designer behind the brand, explained in an Instagram post that Satan represents "passion, pride and liberty" and "loves all LGBT+ people."

— Truth Only (@Texas_Pete1776) May 24, 2023

As boycotts against companies like Budweiser and Balenciaga continue to make headlines, the collaboration between Target and UK-based label Abprallen has become a topic of discussion.

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Abprallen meaning explained

Abprallen translates to ‘ricochet’ in English. Erik Carnell, the founder explained that he chose this name because of its German translation, which encapsulates his favorite word – ricochet. Carnell further elaborated on the significance, stating that the brand name represents the ever-changing and resilient nature of humanity.

Synonyms such as ‘bounce off’ or ‘rebound’ can also be associated with the term.

Abprallen’s brand name has attracted considerable attention, particularly in light of the controversy surrounding Target’s collaboration. The concept behind Abprallen resonates with its audience, as Carnell’s definition aligns with the dynamic and adaptable qualities inherent in human nature.

Abprallen’s controversy

Amidst the backlash faced by Abprallen, much of the criticism revolves around past designs of the brand that have been accused of promoting Satanism. These designs incorporate elements like pentagrams, horned skulls, and references to devils. Notably, one older design featured the slogan “Satan respects pronouns” on T-shirts and pins. However, it is important to acknowledge that similar imagery has been utilized by various fashion brands throughout history.

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The controversy surrounding Abprallen has gained significant attention from those who believe that the designs created for Target’s collection include such imagery. It is worth noting that Abprallen had prior discussions with Target about avoiding gothic or occult themes when collaborating on celebratory Pride designs.

The designs and slogans fueling the controversy and boycott are not present in Target’s collection and were not created by Abprallen for this collaboration.

In response to the controversy surrounding Abprallen’s collaboration with Target, designer Erik Carnell has released a statement to clarify his stance on Satanism.

Taking to Instagram, Carnell emphasized that he is not a Satanist and lacks the inclination to be associated with any form of religion, whether theistic or otherwise.

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