Salesforce Customer Data Platform (CDP) Exam Dumps
Customer Data Platform is a centralized data infrastructure that aims to aggregate and make sense of a company's customer data. Customer Data Platforms (CDPs) present a solution for teams that are frustrated with the limitations of their current data stack and are interested in empowering users with seamless access to high-quality customer data.
CDPs allow marketing organizations to have a single and complete source-of-truth around their customer data.CDPs bring data from disparate data sources together so that the company and its marketing teams have a complete understanding of the customers’ potential, across the entire business – by bringing data together.
There are five key functions of a CDP:
Data collection: The ability to ingest first-party, individual-level customer data from multiple sources via packaged API connections and SDKs, and store that data in a usable format
Data governance: The ability to granularly enforce which events gets passed onto each system, and process data subject requests - access, portability, erasure
Data quality protection and profile unification: The ability to monitor data accuracy, consistency, deduplication, and structure, and to unify events and attributes to persistent profiles at the individual-level as data is collected
Segmentation: An interface that enables business users to build and manage audience segments
Activation: The ability to send audience segments and forward events to external tools and systems through pre-built integrations, as well as to orchestrate contextual marketing experiences across channels
What configuration step has to be completed before marketing cloud activation?
A.Assign Salesforce CDP activation permission set to the user
B.Enable segment publishing to marketing cloud
C.Allow audience creation from CDP in marketing cloud
D.Selects business units for activation
Answer : D
How can a marketer change attribute names to match personalization in an Activation Target?
A.Update field names in data model
B.Set preferred attribute names when configuring activation target
C.Update attributes names in the data stream configuration
D.Set preferred attribute names when configuring activation
Answer : D
What permission setting should an admin check if the custom CRM object is not accessible from CDP?
A.Create object permission enabled in CDP org
B.Read object permission enabled in Source CRM Org
C.Modify all object permission enabled in CDP org
D.View All object permission enabled in Source CRM org
Answer : D
What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?
A.Profile API
B.Query API
C.Calculated Insights API (Doubt)
D.Metadata API
Answer : C
Which three types of data can Identity Resolution combine into a unified Profile?
A.Corporate Performance
B.Behavioral
C.Transactional
D.Product
E.Profile
Answer : B, C, E
Where are activated segments found in Marketing Cloud?
A.Filtered Data Extensions
B.Standard Data Extension
C.Shared Data Extension
D.Salesforce Data Extensions
Answer:C
Which permission set allows the user to create, manage and publish segments in Salesforce CDP?
A.Salesforce CDP Admin
B.Salesforce CDP Data aware specialist
C.Salesforce CDP Marketing Manager
D.Salesforce CDP Marketing Specialist
Answer:D
What is customizable in Salesforce CDP canonical model?
A.Objects
B.Objects & Fields
C.Fields
D.Objects, Fields & relationships
Answer:D
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