Prom Dress Manufacturers Are Ready to Wage a War Against...Google?

Fashion emergency, you guys! We just heard that prom 2014 might be in jeopardy!

A special report on the Today show last spring pointed out that Americans are scammed into buying more than 500,000 counterfeit designer prom dresses online every year:

And now, the prom industry is so ticked off about this, they're not taking it sitting down.

According to a poll conducted by Mac Duggal, a high-end dress brand specializing in prom and formal gowns—they've dressed everyone from Bette Midler to Aretha Franklin—68 percent of prom dress retailers say they would band together in a—wait for it—Google blockade.

What does this mean? This means that legit designer prom retailers would block Google from indexing their websites in search results for a whole week—with the goal of pressuring Google into doing something about blocking scam sites that sell knockoffs.