New Warriors secondary logo pays tribute to Bay Bridge

SAN FRANCISCO (KRON) — The Golden State Warriors have unveiled a new secondary logo and Statement Edition uniform ahead of the 2024-25 season. The logo and uniform were announced on Wednesday.

The new logo features a W “mimicking a basketball net after a ball has gone through,” according to a news release from the team. The logo was created in collaboration with design firm Silverstein Goodby & Partners Design.

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The logo will be featured prominently on the team’s Statement Edition uniform and be visible on the belt buckle of the team’s Association and Icon Uniforms.

The Statement Edition uniform features a “bold black and gray colorway with hints of Warriors’ blue and gold,” the team said. The Bay Bridge is also represented in the uniform as a “sloping cable” connecting the jersey to the shorts. There are also textural elements intended to mimic the inner wires of the cables that support the bridge.

The secondary logo is featured prominently on the uniform’s shorts.

“We have the ability to redesign our Statement Edition uniform every three years, and we wanted to take full advantage of this unique opportunity,” said Warriors Senior Vice President of Marketing Amanda Chin. “Aligning the launch of our new secondary logo with our 2024-25 Statement Edition uniform allowed us to highlight a new part of our core identity in a bold and exciting way.”

The Warriors have already began selling half-season mini-plans ahead of the 2024-25 NBA season, which officially gets underway in October.

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