Mizuno - Your thoughts on their 'brand'

I think there is a confusion between brand image, quality and the need to advertise.
Mizuno have a very strong brand image within golf, based on the quality of the product that they produce, so much so that they simply do not have the need to run extensive advertising campaigns like TM and Cally do.

I would never say that Mizuno have been a cheap golf brand like suggested (but it's important to note that both Dunlop and Slazenger were, at one time, both brand leaders in terms of high end success) it's just that they do not have a large presence in other sporting goods areas (trainers the given example) but they do have proven pedigree in golf.
In the US they make more baseball gloves than they do shoes but does that mean their gloves are cheap?