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How to Apply Mascara the Right Way

Always curl your lashes before applying your mascara. Do it the other way, and you risk losing lashes. “Once your lashes are coated with mascara, curling them back is bad news. You can break lashes easily,” says Inglessis. “And the curl is funky because that coat makes a really sharp bend.”

Mistake #5: Skipping concealer on your lids.

Design: Maureen Dougherty; Makeup: Katie Jane Hughes

The most annoying thing about mascara: The smudges it can leave on your lids while it’s still wet. “If you have really long lashes, keep eye looking down for a couple of seconds before you open them,” says Inglessis. When you get a smudge (it’s inevitable), use a pointed Q-tip dipped in makeup remover to get rid of the stain ASAP—before it dries.

But even if you’re diligent during application, you can still end up with black smudges on your lids around 5 P.M. “If you have oily eyelids, mascara can move,” Inglessis says. “Use an eye primer or concealer on the lid so it does not transfer.”

Mistake #6: Pumping the mascara wand into the bottle to get the very last bit.

Katie Friedman