Forbes predicts award-winning artist Davido to earn over N9 Billion in 2023
David Adeleke, professionally known as Davido, a multi-award-winning Nigerian musician, is predicted to earn more than $20 million (N9 billion) in 2023 alone, according to Forbes.
This will reportedly come from a combination of royalties, brand collaborations, merchandise sales, and lucrative tour performances.
Davido, who is featured in the Forbes’ Under 30 Africa list, is set to lead the American business magazine’s 30 Under 30 Africa Summit in Gaborone. He is regarded as a trendsetter for Afrobeats, with his music having been listened to more than 2 billion times.
Timeless, his freshly released fourth studio album, has already received critical acclaim and digital play. The album debuted at number two on Billboard’s World Album list after being streamed over 133 million times in the first ten days.
Davido has signed sponsorship deals with Pernod Ricard’s Martell Cognac, smartphone maker Infinix Mobile, and Puma as one of the most successful African artists of this age. His music is a contemporary blend of African and international influences.
Aside from his musical endeavours, Davido’s family is well-connected in politics and business. Adedeji Adeleke, his father, established Pacific Holdings Limited in 1983, which has developed into an industrial behemoth whose power facilities supply the majority of West Africa’s electricity.
ALSO READ: Power women: Okonjo-Iweala, Mo Abudu named among Forbes World’s 100 Most Powerful Women in 2022
His grandfather was a senator, and his uncle, Ademola Adeleke, is the current governor of Osun State.
Davido is also one of the more charitable personalities in African entertainment.
To honour his 29th birthday in 2021, he donated N250 million ($607,500) to orphanages in Nigeria. The donation comes after he jokingly asked his pals on Nov. 17 to deposit grants and presents into one of his bank accounts in honour of his birthday.
Davido is anticipated to make even more in the future years as he continues to promote his latest record around the world.
Davido has proven his status as a global force within the music business, having been streamed over 2 billion times and handpicked by FIFA to lead the 2022 World Cup Soundtrack collaboration “Hayya Hayya (Better Together)”
